Huper Optik

Huper Optik USA is the world leader in nanoceramic window films across multiple applications. Let us help you create the perfect window.

window tint

Welcome our Newest Distributor in the Southeast

Dave Kratz
Tubelite - New Southeast Distributer

We welcome Tubelite that has taken over the Southeast territory and now covers from Florida up to Virginia. They have warehouses in Charlotte, Birmingham and the greater Orlando area.

“Tubelite has given us an arm that we needed to further service our dealers. Their 80 year old history and distribution experience will add a lot of value to both Huper Optik USA and the dealers in their areas”, said Harry Rahman.

A reminder to all the southeast dealers (LA, AL, MS, GA, SC, NC, TN,KY, VA,WV) to get your Consent to Transfer Account Information paperwork into us so that you can enjoy a seamless transition to purchasing from Tubelite.

Operations Department
Huper Optik USA

New Logo Transition

Dave Kratz

Over the next 18 months Huper Optik will be making a transition to its new logos. We will have 2 logos, one for auto and the other for flat glass. The difference between the 2 logos will be the auto will have the rhino associated to it and the flat glass will not. The old logo can be used throughout the transition. If you are interested in using the new logo, please email Dwayne O’Brien.

The Rhino logo and attributes came from a marketing and research company that associated the toughness of the rhino with our multi-layer ceramic films.

For flat glass we chose not to use the rhino as it is not appropriate in residential and commercial applications. We will still use the new font as you will see above.

 

Operations Department
Huper Optik USA

Huper Optik Marketing Materials Update

Dave Kratz

Sales book
We have released a sales book that will help you present our products more professionally in the field, as well as with interior designers and architects.

These sales books cost $35 each and are available for sale today. They have all our products and actual film samples as well as specifications. The 3 ring binder will allow these books to be dynamic for product additions and subtractions. Along with the samples, the book contains, a film to glass chart, a global client list, a copy of the patent and more. Please contact your distributor to purchase your copy.

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Automotive Display Boards
With the expansion of Huper Automotive, Huper Optik USA just released auto boards to hang in dealers stores. These boards cost $139 each and are available May 1st with orders being taken now.

“These boards were built with input from the dealers, and they offer a simple and standard way to showcase the Huper technologies while improving the up-sell opportunities, claimed Dwayne O’Brien, Marketing Manager for Huper Optik USA.

building window tinting

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Posters

Posters
Posters have also been released to compliment the display boards and will help present Huper Optik products as a higher quality, and more durable film which has been installed on high end brands as well as more commercial brands we see on a daily basis.

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Automotive Warranty Rearview Hanger
and Film Care Instructions
We are reintroducing the Automotive Rearview Hanger into the market. It has received a updated look similar to the automotive display boards and now includes the window film care instructions along with warranty information. This product can be ordered via the  normal channels used to order your marketing materials or films.
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Marketing Department
Huper Optik USA
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2016 Huper Optik Dealer Meeting – Save The Date

Dave Kratz

Viva Las Vegas! Huper Optik USA takes its dealer meeting back to Vegas for 2016. The meeting venue will be the Green Valley Ranch Resort.

Green Valley Resort gives us the best of both worlds, a very popular destination in Las Vegas, as well as a business atmosphere with its location off the strip.

Huper Optik USA has opted for national meetings every other year with regional meetings in the years in between. Due to the successful participation we had in our regional meeting in early 2015, we will be having regional breakouts at our national meeting as well. The details on exact dates, and more, will be available in 45 days.

2014 Dealer Meeting Award Winners:

Regional Dealers of the Year
XLNT Window Tint (West Coast)
Adams Window Tinting (Central)
Solar Reflections (Southeast)
The Solar Guys (Florida)

Regional Horizon “New Dealer” of the Year
Window Tint LA (West Coast)
Fine Line Glass Tinting (Central)
All Pro Window Tinting (Southeast)

Regional Automotive Dealer of the Year
Accu-Tint (Southeast)
Ultimate Window Tinting (Florida)

 
Operations Department
Huper Optik USA

2014 Hüper Optik Dealer Meeting Recap

Dave Kratz

Regional dealer meetings were held this year in Reno, Houston and Atlanta. These meetings brought regional issues to the forefront that dealers felt were more relevant to their businesses.

New award winners were announced for each region.

Regional Hüper Optik Award Winners
Regional Dealers of the Year
XLNT Window Tint (West Coast)
Adams Window Tinting (Central)
Solar Reflections (Southeast)
The Solar Guys (Florida)

Regional Horizon “New Dealer” of the Year
Window Tint LA (West Coast)
Fine Line Glass Tinting (Central)
All Pro Window Tinting (Southeast)

Regional Automotive Dealer of the Year
Accu-Tint (Southeast)
Ultimate Window Tinting (Florida)

The Coop and Rebate programs have been revamped as they were not being utilized. The new program makes participation very easy. Please ask your distributor for details so you can maximize these programs.

The MAP Program and how to get help from Hüper Optik USA for your commercial projects was a key part of the meeting. “In a time when manufacturers look to bypass the dealer on the dealers’ projects and go directly to the commercial customer, our MAP program does the exact opposite; it adds the values a dealer will need while giving the dealer the added security that they will not be bypassed” quoted John Yard, VP of National Sales.

The technical presentation, always a dealer favorite, focused on the claims of the “Ceramic” debate and how nearly every manufacturer has tried to somehow claim a ceramic film. Even companies that have had “ceramic films” are now claiming to come out with Hüper- like ceramics. This only shows how you, our dealers, are continuing to win against the competition. The technical session also focused on the growing segment of the Therm-x films for flat glass and Xtreme films for the auto market and their respective advantages.

Sales Book was introduced.

Please contact your distributor if you would like details on any of the above.

 
Operations Department
Huper Optik USA

Tech update: Applying film to dual pane glass with surface 4 coatings

Dave Kratz

Huper Optik Dealers,

You have asked us to  look into this issue, so we have a quick update on the application of window film on  surface # 4 that has coatings on it. This is the inner most surface of a dual pane unit that comes in contact with us from the interior. The outer most surface  is number 1. (this is the surface you touch from the outside of the home).

There are various coatings that exist, two of the most common are self-cleaning coatings and low e coatings (which can be hard coat or soft coat).  As of today Huper Optik does not recommend/warranty any of our films on coatings on surface 4 due to the potential damage of these coatings as well as potentially hurting the performance of these low e coatings. This combined with any removal of the film for warranty or other reasons may result in damage.

Exterior films are an option for these applications.

Here are some EDTM meters that can be used to detect these coatings:
RX 1550 – $399
– The best coatings detector is the RX 1550
– can detect low e  and self-cleaning coatings

Low E  Etekt AE 1601 – $199
– can detect low e coatings

Glass Check Pro GC 3000 – $999 (surface 1)
– can tell glass thickness and low e coatings
– A more complete meter but not for coatings alone

On some of the meters when detecting the coatings, the surface numbers are reversed as the meter thinks that the surface that the meter is touching is actually surface 1 .Keep this in mind to make sure you understand that this is reversed when you are placing the meter on surface 4.

Technical Department
Huper Optik USA

Case Study: Ritz-Carlton Charlotte

Dave Kratz

The Ritz-Carlton luxury hotels pride themselves on providing an exceptional guest experience. They operate some of the finest hotel properties in the world focusing on providing luxury, and have found they do not need to compromise the luxury to achieve environmental standards.

The Ritz-Carlton Charlotte designed a LEED Gold property and is constantly looking for ways to decrease the environmental impact without compromising luxury.

To improve the efficiency of their HVAC and enhance their guests’ comfort, The Ritz-Carlton chose to install Hüper Optik’s Patented Nano-Ceramic Window film. This provided an aggressive Return on Investment of less than 4 years. With the added incentives offered through Utility Company rebates, the ROI was reduced to around 2 years.

Lawrence Hindle, Director of Engineering for The Ritz-Carlton says, “I have seen many benefits of using Hüper Optik window film products including Ceramic 35, Ceramic 30 and Ceramic 40, including a very good ROI for utility savings, increased guest comfort and by extending our asset life while improving views from our facilities.” “Mr. Kishi (Huper Optik Authorized Dealer) has always lived up to his promises, is extremely professional, and has a wonderful work ethic and integrity. I have entrusted facilities to Keith and his teams in excess of $400 million and Keith always performs.”

The LEED Gold certification is a distinction awarded The Ritz Carlton Charlotte by achieving the criteria set by the U.S. Green Build Council for environmental stewardship. This award is the culmination of the design and focus of The Ritz Carlton Charlotte in using a sustainable design and efficient use of resources to help protect our environment.

The installation of Hüper Optik Nano-Ceramic films offered an 8% reduction in overall energy use on this property without changing the look of the existing glass.

Hüper Optik USA is a market leader in German engineered, multi-layered nano-ceramic and traditional solar control film technology, providing energy savings and security solutions for commercial, residential, automotive and marine industries through a strategic network of authorized dealers in the United States, Mexico, South America and Canada. The company is known for its innovations in ceramics, including its patented dual layer nano-ceramics and neutral-toned products with low interior reflectivity. For more information or to become a dealer visit http://www.huperoptikusa.com or contact communications@huperoptikusa.com.

 Images courtesy of the Ritz-Carlton Charlotte

Video: Huper Optik Heritage ll – The Advancement

Dave Kratz

 

Huper Optik Heritage ll

Heritage ll provides a quick look across a timeline of technical advancement. Starting with earlier times, moving through the industrial revolution and into later innovations. The video gives a brief but deeper insight into the uses of ceramics, along with the formulation and benefits of Titanium Nitride, a key ingredient in the industry leading Nano-Ceramic technology.

 

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