Industry News

‘You Did it Again’: James Lafollette Tints Same NYC Highrise 21 Years Later

Back in 2004, the owner of a New York City apartment needed a solution to fend off the sun. Perched high above Manhattan with a 360-degree view, the space was exposed to solar energy from every angle. Its expansive windows left valuable artwork and furnishings...

Xtreme Shades Elevates Comfort for North Carolina Homeowners

Xtreme Shades proudly serves Smithfield, North Carolina, with premium architectural window tint solutions. In May 2025, Owner/Operator Brandon 'Hoss' Evans demonstrated his craftsmanship with the installation of one of Hüper Optik’s most impactful options. Challenges:...

Shorts, Sandals, and Self-Made Success: Chris DeLuca’s Story

“I started working in the window film industry at the age of 11,” Chris DeLuca shares. “It was a family-owned business in Canton, Ga., called The Old Pros. My uncle Mike started it in the early 1970s. That’s how I got my feet in the door. My parents never gave me an...

Reduce Energy Costs with Ceramic Window Film

Commercial Applications for Ceramic Window Film Hundreds of thousands of homeowners across the country have installed Residential ceramic window film to concurrently make their homes safer, more comfortable, and more energy-efficient.  Stemming from this successful...

Ways in Which Residential Window Film Adds Value

How Residential Window Film Adds Value to a Home Whether you are looking to rent or sell your home in the near future or plan to stay put for the long haul, it’s in your interest as a homeowner to maximize the value of the home. Installing residential window film can...